THE TEAR SHEET
OWL TAKE IT
Making wise greeting card choices
So, a little pop culture reference today. If you’re like me, you’re well aware that the latest Harry Potter film opened today in the US, and I for one cannot wait to see this Summer blockbuster. As Potter fans know, owls are the wizards’ messengers, bringing students their letters and packages, and giving new meaning to the term “air mail.” Well, a word to the wise, owls are in more than just the movies – they’re in these great cards for those new grads you know, who are probably taking advantage of Summer by seeing a certain magical movie. I stopped by the Kate’s Paperie 13th Street store (you’ll have to forgive the low-res camera phone pic) and took pics of these, but you can visit any of the 5 stores and check out the selections. Why not make it an even more fun greeting by sticking a couple of movie tickets in the card and really play with the theme? I particularly like the one by Paula Skene, with its embossed and foil-stamped owl guarding a host of books.
Screech Owl Designs
For general card greetings, the ornithology design trend is definitely still in full swing, but don’t just pick up any old beaks. Make a beeline for the cards from Brooklyn-based Screech Owl Designs, whose line of note and postcards are not only visually compelling but also way more fun. And while I’m not featuring any owls from their selection, there’s definite avian representation both in their work and in their name. Besides, the bird motifs are just one part of the mix: add a dash of retro-modern props, fold in some off-beat juxtaposition and print them all on recycled paper, and you’ve got yourself a case study for spot-on design trendiness.
Frankly, for me it all boils down to the image of a duck pecking away on a typewriter. Between the nostalgia and the quaint illustration, it’s the perfect reason to ditch email for a nice written note. Or maybe you’d prefer the wren roosting on an rotary phone (remember when you actually had to dial?), or the pheasant crowding a Danish credenza. Screech Owl has got a Mid-Century Barnyard thing going on, like someone left a window open in your country home and the birds took a liking to your Eames chair. But unlike Tippi Hedren, you’ll actually welcome them.
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George G., Creative Director At Large, is a New York-based art director whose work spans everything from store display to interactive media. Also an accomplished artist, his illustrations have been published and exhibited in various galleries in New York. Being a self-professed design junkie, he is constantly on the lookout for what’s new and fresh in the worlds of art and design.
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